Cost-effective PR from a professional
public relations firm.
Today perhaps more than ever, positive articles in news and industry media are important for marketing companies and institutions because they lend real credibility and clarity to the information and messages that entities are trying to communicate. Whether distributed by email or such social media methods as Facebook and Twitter, these articles and news stories help significantly to enhance an entity’s presence and reputation within their specific marketplace. They are real content … not fluff or puff.
We offer clients a very cost-effective, flexible fee structure that fits with today’s economy:
For a fee of $750, we will research and write a news release and distribute it to news and trade media locally, regionally and nationally. A news release is generally 2-3 pages in length.
For $1,500, we will research, write and place a feature article in trade and professional magazines. A feature article is generally 6-8 pages in length.
For $2,975 a month, we will provide ongoing PR counsel/programming as well as writing and distributing/placing news releases and feature articles.
These professional fees do not include out-of-pocket costs such as photography and graphics, which are billed as additional expenses. All out-of-pocket costs are approved by the client before being incurred.
Additionally, we provide a range of communications and collateral services from strategic planning to special events. Carlsson PR has established relationships with a group of highly talented graphic artists, web designers, photographers and other skilled professionals to produce exceptional products at a very competitive cost. Public relations and marketing services include:
Consultation on and development of strategic and tactical publicity/marketing communications programs
Photography
Community relations
Creative development, production and placement of product/corporate advertising
Creative development, production of collateral materials such as newsletters, brochures and direct mail
Website content
Planning and execution of special events
Industry conference platforms (e.g. panels, speaking engagements)
